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Hayden Outdoors, a regional real estate brokerage specializing in rural land sales and marketing, cleared a huge milestone in 2017, selling over $250 million in land, ranches and rural properties. Excellent professional land brokers, innovative marketing, team growth and economic markets appear to be the top factors spurring this success.
“2017 has been a momentous year for us that finished strong, and it wasn’t just from one or two large sales; Over 250 properties were sold by our team of over sixty brokers and agents,” says Dax Hayden, the firm’s managing partner. “That’s a record for our firm and a monstrous amount of transactions by our team,” said Hayden. But with such growth comes the need for a strong support staff, and Hayden has built a lineup full of marketing professionals.
“Old-school land brokers place an ad in a real estate magazine, pound a sign in the ground and add the listing to a few websites. We do more marketing for our clients selling their ranches, resulting in higher numbers of sales than the average land brokerage,” says Dan Brunk, Hayden Outdoors Marketing Director.
Since the recent boom in residential real estate, Hayden Outdoors’ recreational lands have followed suit. New properties for sale have also grown 17% at the firm, with just over 375 new ranch, farm and rural property listings hitting the market with Hayden Outdoors just in the last year.
Hunting properties, waterfront, rural estates and cabins with land have all contributed to this record setting year. With cattle prices on the rise, legacy ranches and cattle operations are also trading hands. In contrast, row crop and farm ground has been slower reflective of commodity prices. Hayden Outdoors’ auction division is poised to sell such rural lands.
“As row crop and commodity markets return to normal, we’ll see a shift in land sales to the farm market across the Great Plains and Midwest. We’re already seeing a strong start to the selling cycle in 2018 with many farms starting to list some of their ground for sale,” said Hayden. “Now might be the right time for farmers to sell, as they will be ahead of the swing, giving motivated buyers first dibs on their land before the market is saturated.”