Hayden Outdoors is built on the relationships between our clients and our brokers, as well as an in-depth knowledge of the farm, ranch and recreational real estate market. Our brokers are passionate about the outdoors and are proud to work and play in the outdoor setting we all love so much. Our buyers and sellers know that the fine properties we represent are the kind of properties we would call our very own.
Whether it's claiming that prized elk in Colorado, the smell of fresh cut hay in Kansas, hearing the rise of that rooster pheasant in Nebraska, or relaxing by a pristine mountain stream in Wyoming, this real estate is special! Outdoor recreation is deep in our hearts and minds, and it is what drives all of us at Hayden Outdoors. We are truly blessed to work with the sellers and buyers of the fine ranches, land, and farm properties that we have the opportunity to sell, because it is the people that make those places special. Hayden Outdoors is proud to represent buyers and sellers of the finest land, ranches, and farm properties for sale.
The Hayden Story
It’s been a journey to remember over the last century for the Hayden family, with western Kansas roots and a desire to master the art of the sale. John Leo Hayden, now reaching his latter years but still sporting his past life’s football frame and strong ranch hands, reflects on how his family and business grew from a small town in western Kansas to a multi-million dollar real estate brokerage specializing in farm, ranch and recreational land sales.
“We’re doing very well now, but it wasn’t always this way!” exclaimed Leo, the name he’s used since five other boys in his grade school class also had the first name John. “Let me tell you pardner in a short way how I think it happened. Back in 1920, my Grandfather moved his family, including son Leo, to a sod house 14 miles south of Edson, Kansas. He moved there from Kentucky because he had asthma and needed a climate that was drier and more arid. Well, he definitely got that in Western Kansas!”
“In 1935, Leo Sr. went to work for the farm family of Frank Owens. The Owens had five boys and Leo, who had graduated the 8th grade, fit in as a ‘hired man, stock herder, rabbit hunter and horseman’. All of these were critical to a western farm operation.” In 1945, Leo and Mary Hayden had a son whom they named John Leo Hayden. “My father was a cattle buyer, horse trader and breeder and what I like to think of him as, ‘Marlboro Man of the West’. Dad was my hero and I learned more about the agriculture business and life from him than I have learned since, especially the art of the sale.” Leo watched cattle auctions, land sales and agriculture life that deepened his love for farming and ranching and trained him into the adult he became.
In 1968, John Leo closed a 4-year courtship and his most important sale by convincing Miss Judy Marcotte to become his wife. “46 years and counting!” smiled Leo. “Shortly after we were blessed with Dax in ’69, Arin in ’72 and Seth in ’75. My family remains very close as we all share in great memories and good times together to this day.”
In 1975, due to a “downturn in the cattle business”, Leo moved his family to Hays, Kansas and became a real estate salesman for Marcotte Realty, which was owned by his father-in-law, Henry Marcotte. In 1981, Leo moved his family back to Goodland, Kansas and opened a real estate office at 1401 Main Street, known then as Property Exchange, Inc., and put his experience to work in Western Kansas. Years later in 1997, his youngest son Seth, after graduating from Kansas State University, moved back to Goodland and joined the new firm name Hayden, Inc., as a real estate salesman and appraiser. Business picked up and the need for more help ensued. In 2000, Leo’s oldest son Dax returned to Goodland from a banking job he started after graduating from Kansas State and joined the firm as a fellow salesman and appraiser.
In the early 2000’s the Hayden crew had many ups and downs but always “made it happen”. One day in 2003 Leo and Dax got a call from Michael Lashley inquiring if Hayden Inc. wanted to join a new real estate division of Cabela’s called Cabela’s Trophy Properties. After some strategic planning, Hayden Inc. became Hayden Outdoors, with rights to the new affiliation in western Kansas and Northeastern Colorado.
“In 2004, all of Colorado’s five territories became available and Hayden Outdoors bought them. We began with three brokers and less than $3 million in listings. With thousands and thousands of miles on the trucks driving from ranch to ranch and shaking lots of hands, we grew our brokerage to over 30 agents and a strong support staff,” says Leo. You can tell he’s had some tough years when the real estate market crashed, but only the strong survive, and Hayden Outdoors is doing better than ever. After announcement that Cabela’s was dropping their real estate division, it was time for something new.
In April of 2014, Hayden Outdoors, along with eight other non-competing land brokerages across the country formed Land Leader. This is a new nationwide real estate marketing company dedicated to promoting the best brokerages and properties across the country, with a consistent code of ethics, strong practice of honesty and professionalism, and massive national and international marketing strategy. “Forty years ago I never thought we’d be founders of such a powerful tool for such a huge industry,” commented Hayden.
On Oct 1st, 2014, Land Leader had its inaugural National Conference, representing 18 brokerages across 35 states. Leo said emphatically, “With just over 1400 properties and $1.5 billion in active listings of the best farm, ranch and recreational real estate, the members of Land Leader are growing each day... there are over 160 brokers and agents and more are coming on!” With wins for Highest Company Sales and Highest Agent Sales, the team at Hayden Outdoors is doing what their lineage has been training for since last century…successful sales.
Today, Hayden Outdoors covers Kansas, Colorado, Eastern Nebraska, Wyoming, New Mexico and parts of Utah; John “Leo” Hayden, Dax Hayden and Seth Hayden are the owners/brokers of the company and are supported in sales and strategy by a great team of agents and staff. Dax is the acting manager of the company, as well as the Land Leader National Director, and continues to represent ranches and farms in multiple states. John Leo and Seth list and sell property as part of the Hayden Outdoors real estate team, and between the three of them, represent some of the best farms, ranches, auctions and hunting and fishing properties available in the Rocky Mountains and Great Plains.
“We have about $350 million worth of listings covering this large area of the West. We have a top-notch crew of ten employees and we work well together. Success is hard to come by, but we try to keep it going. We constantly improve our website and presentations to do a better job for our clients,” Hayden says, knowing that with new technologies comes new strategies and more to learn.
But, even with all the new gadgets and cell phones, the new websites, new methods of marketing and great advances in the real estate industry, it still comes down to the art of the sale. With years of ups and downs, turns and straightaways, Leo reflects on the trip he’s enjoyed, one that he’s benefited from over the years, and one he’ll never forget. With a slight grin and some sense of accomplishment, Leo laughs, “It has been quite a ride, Dad!"
Equal Opportunity Employer
Hayden Outdoors provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Hayden Outdoors complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Hayden Outdoors expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Hayden Outdoors' employees to perform their expected job duties is absolutely not tolerated.
All real estate advertised herein in subject to the Federal Housing Act, which makes it illegal to advertise “any preference, limitation, or discrimination because of race, color, religion, sex, handicap, familial status, or national origin, or intention to make any such preference, limitation, or discrimination.” NOTICE TO BUYERS: Information is gathered about offerings from owners, public records and other sources. This information is deemed reliable but the accuracy cannot be guaranteed. Every offering is subject to prior sale, withdrawal from market, errors, omissions, sale price increases not posted and approval of the seller for any written offer. Prospective buyers need to check all information to the point of satisfaction.